Tokenization is a central element to the success of Darshana’s business model, as it not only serves the standard purpose of raising funds to support the company’s growth via utility token emissions, but also provides the incentives for our talent to collaborate, learn from each other and create multifunctional teams that embrace newcomers at different skill levels. This added tier in our tokenization structure ultimately differentiates Darshana from other freelance platforms in terms of value creation, thus becoming a central pillar of our model.
Our two-tiered tokenization structure starts with the introduction of a reward token to be used only among our freelancer talent base. At this stage, reward tokens are not exchangeable outside the platform and work similarly to a points incentive program, that is, freelancers receive payment for completed jobs within the platform with fiat money and in addition earn reward tokens if they fulfill certain conditions. Reward tokens are awarded to freelancers by successfully completing quality jobs in a timely manner, with additional tokens being granted when they complete these in teams, collaborate with newcomers and/or share their original work (i.e., articles, white papers, etc.) with Darshana’s freelancer community. Reward tokens can be used to pay other freelancers for training, coaching or any peer review services that they may provide, or be traded in exchange for perks within the platform. Tokenization in this first tier promotes collaboration and mutual learning, while creating an ecosystem that gives visibility to newcomers and top talent in every skill level.
The second tier of our tokenization structure comes into play with the expected growth of our talent and client base and the consequent need for continuous platform upgrades. At this stage, Darshana will run an ICO to launch its utility token, the DOT (Darshana Opportunity Token), to help fund this expansion. Once launched, DOTs will immediately replace fiat money as the platform’s method of payment and will open the possibility for freelancers to trade their excess reward tokens for DOTs, adding a direct monetary compensation for participating in the collaborations and knowledge market promoted by reward tokens. Since any trade of reward tokens for DOTs will unmistakably result in the issuance of such DOTs, the exchange rate between reward tokens and DOTs will have to honour at all times the emission rules set during the DOTs ICO and be consistent with the additional value (sales) generated by the stimulated collaborative interactions. Tokenization of the knowledge, skills and experience of our talent of is fully achieved in this tier.